Magazines deliver reach and people trust what they see.
Across nine major demographic groups, the combination of the top 25 magazines delivers considerably more rating points than the top 25 TV shows. (*Source: Association of Magazine Media https://www.mpa.org)

Benefit #1 — This is your target audience

If you are a school, district, college, university, professional teaching organization or association, or an educational institution, DIVERSITY in Ed Magazine is the ideal way to speak directly to prospective teachers of diverse backgrounds.

Benefit #2 — A longer shelf life means more opportunities to be seen by more teacher candidates

While online and social media are ‘in the moment’, the print magazine has staying power. It might stay on the magazine rack or table in the education department, career service office, and university café until the next edition is published. It will be shared with students and professors. That means your advertisement can be seen over and over again.

Benefit #3 — Print magazines supply reader confidence

Fake news and cybercrime have made many people hesitant about online engagement. In contrast, readers trust and believe magazines and magazine advertising more than other media, so they are more likely to trust you too. (Simmons Multi-Media Engagement Study shows magazines score higher on being trustworthy compared to TV or the internet. Other independent research confirms that consumers place significant trust in magazine advertising.)

Benefit #4 — Brand recognition and credibility

DIVERSITY in Ed Magazine is well-respected among its target audience, so, when you advertise in such a reputable magazine, people can become familiar with your company and a level of trust is elevated. This recognition is then reinforced when they meet you in person, either at your place of business or at a recruitment event. This not only builds brand recognition but, in time, brand loyalty. Advertisers can greatly benefit from this credibility when their ads are viewed not as ads but as recommendations from a trusted source.

Benefit #5 — Measurability and undeniable ROI

You know exactly when your advertisement will appear and where, so you can measure the response. Make your call to action very specific and you’ll know exactly how effective your advertisement has been.

Three different measures of ROI from 58 client-commissioned studies prove that magazines lead in cost efficiency. Magazines more consistently generate the lowest cost per impact (Marketing Evolution, 2008). For cost per person, the most efficient combination of media always included magazines (Dynamic Logic, 2009). For people impacted per dollar spent, magazines are the most efficient medium in four out of five stages of the purchase funnel (Dynamic Logic, 2009).